Case Study
Introducing No. 5
Working with agency StrawberryFrog and partnering with 3D impresarios Thornberg & Forester, FA crafted a digital campaign for the launch of Microsoft's new accounting software, an extension of Microsoft Office Suite.
Profile
The campaign is led by No. 5, a 3D animated character with a British accent, who systematically explains how he and his unruly buddies (aka. the other numbers) aren’t so scary when managed with the correct tools. No. 5 takes us through a series of animated vignettes, using entertainment as a vehicle to engage the consumer while educating them on the benefits of this powerful software.
Video, Meet Web
One of the challenges of this project was to deliver broadcast 3D content over the web while keeping image quality high and load time minimal. FA developed a sophisticated preloading schema that juggled loading and playback by reacting to how the user was clicking through the site, creating a seamless and engaging experience from start to finish.