Case Study
Evolve One, Evolve All
FA, in collaboration with MTVN Fusion, developed a digital campaign for condom brand Trojan. The campaign, Evolve One, Evolve All, communicates the importance of sexual health to young people. The digital components we produced included a microsite and a suite of ad units. In addition to these deliverables, FA's art direction was utilized for the greater integrated campaign.
Knowing Is Half The Battle
The campaign employed alarming statistics about the prevalence of Sexually Transmitted Diseases in the United States. Even the FA team at points were taken aback with statistics such as: 1 in 3 Americans with HIV don't know that they are infected, or that 1 in 4 Americans are infected with an STD. Armed with this critical sexual health knowledge, the result is a more informed and thus, more protected population.
A Social Approach
Working closely with the MTVN Digital Fusion team, we developed digital engagements to leverage Viacom's celebrity access and expansive user base. Users can view, rate, share and comment on a spectrum of media types, all expressions of sexual health. In addition, users can upload their own videos and contribute to the discussion.