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GE Healthcare - Centricity Advance
Centricity Advance is an Electronic Medical Record software, owned by GE Healthcare. In another collaboration with our friends at Undercurrent, we provided UX and Visual Design services for the new Centricity Advance website.
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Inspiring Today’s Young Minds to be Tomorrow’s Problem Solvers
FA helped strategize and develop the digital aspects of the CaMM WorldWide campaign. As an extension of Time Warner Cable's Connect a Million Minds (CaMM) initiative (designed to inspire America's youth to renew their interest in science and math), CaMM WW drives at the core of the issue and asks some provocative questions about how we found ourselves in this.
FA has been a continuous partner with TWC in this initiative, which was launched in tandem with the Whitehouse's "Educate to Innovate" program, launched by President Obama in November of 2009.
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Are You Ready for Your 15 Minutes of Fame?
Ever wonder what it'd be like to star in an Usher video? Ever want to spend a day alongside R&B singer Ciara or get in the studio with Alt. Rockers All Time Low? Now, thanks to MySpace and Fanta Cola, you can with the new Co-Star Flash application.
FA wore many hats on this production, providing special effects supervision and post-production on all the videos as well as creative direction for the Ciara and All Time Low shoots. In typical FA fashion, we also designed and engineered all Flash components of the experience.
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Panthera
Panthera is the world’s leading wild cat conservation. FA was engaged by agency Stellarhead to consult on the organization’s Brand Identity, and deliver comprehensive UX and Visual Design for the new Panthera web platform.
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Ski The Last Degree
On April 2nd, 15 year-old Parker Liataud set out on an epic journey to ski to the geographic north pole. With nothing but a guide, a GPS device, and a backpack full of arctic gear, Parker’s journey is a global call to action on critical environmental issues.
Working direct with the GE Ecomagination team, and leveraging digital strategy by the whiz kids at Undercurrent, FA designed and engineered an online social ecosystem to support the program. The Facebook Fan Page works as the program hub, connecting several Facebook applications Flickr, Twitter, and Daily Mile. A social game enables users to guess when Parker will reach the North Pole and users can zoom through Parker’s journey in real time via Google Earth as he makes his way. Foursquare even put out a Last Degree Badge in honor of his journey.